Archive for the ‘Nightlife history’ Category

Many of us heard that single nightclub appearance can make Zac Efron or Jude Law $10,000 a night. Historically successful artists, show biz figures and movie stars have been giving out speeches in their  spare time and it was common to pay high fees for such skilful entertainment and motivational acts. This is still highly practiced today, but over the past 10 years a new trend has emerged – to pay celebrities for simply showing up.

The highest paid celebrity appearance recorded in a nightclub industry was $350,000 paid to Lindsay Lohan by Pure Nightclub, Las Vegas. Although diva had to later repay the fee because party was cancelled due to scheduled rehab session, the fee was record breaking so far. Same club paid Paris Hilton $200,000 to celebrate her 24th birthday a few years ago. Britney Spears has also earned $350,000 for hosting a New Year’s Eve at the Pure, but this event was more than just appearance. Britney had to do more work than hang out, she gave speeches, made introductions and was expected to perform.

Another club famous for such promotion techniques is Tao Nightclub, Las Vegas. Records show $50,000 cash to Kim Kardashian and $110,000 to Pamela Anderson. Shore Club in Miami cashed $150,000 to Ashlee Simpson and Pete Wentz.

Why would a night venue pay such a high price for celebrity clubbing? Some clubs do state that they never pay celebs. Of course we do see photos of stars coming out of clubs posted on People, Yahoo and other websites and it is often the case that they just came to party along with everyone else. ­There is also a number of clubs owned by famous persona such as Viper Room, Los Angeles (owned by Jonny Depp), Eve, Las Vegas and Kiss, Los Angeles (both owned by Eva Longorina) where it is a given that occasionally you may spot a rightful owner who is there for a completely different reason.

There are instances, however, when clubs recruit a celebrity as part of a promotional effort to attract customers to a special event such as New Year or Prom Night. When marketing is done right, celebrities can generally account for substantial increases in business. In case of featured appearances, or so called “celeb nights”, a higher cover may be charged or much more people are expected to show up. If you do a simple math, with a cover fee of $40, all it’s needed is additional 250 people to break even on average celebrity cost. Visitors also tend to spend more on bottle service as mood is better and calibre of event is higher. Such marketing trick also becomes an instant PR as generated buzz lasts for weeks after party is over giving more credibility and fame to a club.

“Everyone pays celebrities to come to their clubs,” says Andrew Sasson, co-owner of Jet Las Vegas. “It’s all part of the marketing in this business. Anyone who tells you they don’t is lying. The question is: Do you pay with cash, or provide a jet, a meal, drinks and hotel rooms?”

As to Canadian clubs, most common to host celebrities are Muzik (David Beckham, Jude Law), The Fifth (Paris Hilton, Matt Damon) and Ultra (Lady Gaga, Perez Hilton, Lindsay Lohan).

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Pauper Pub from UtoldUs reviewToronto is one of the oldest Canadian cities, dating back to the late 18th century. Now standing as a fifth largest city of North America, Toronto has very interesting and turbulent history. First established as city of York in 1793, city has been attracting settlers from Europe and during the past 40 years from all over the world. As history captured creation of important governmental, educational and humanitarian organizations it was also kind to record creation of bars, taverns and nightclubs. In this article we present to you the oldest and most historically attractive nightlife places of Toronto.

The Wheat Sheaf Tavern (King & Bathurst) is known as Toronto’s oldest tavern (est. 1848). Even today the Wheat Sheaf’s interior still retains its charm. Its simple wooden tables and chairs create welcoming atmosphere and its simple menu is most likely not too different from 150 years ago. This tavern is hugely popular among tourists and locals and is believed to be the main drinking destination for soldiers of Fort York.

Bloor Annex area (Bloor St. & Spadina Ave.) of Toronto has more than one bar holding historical value. The Brunswick House has been established in 1876 and during the first 50 years attracted local working class. Nicknamed as “the Brunny”, this bar nowadays is a very popular among University of Toronto students due to its large menu and attractive prices. Although inside does not look like much, style and decor has maintained the history of The Brunswick House giving its visitors a feel of 19th century Toronto’s social life.

Just few buildings away from the Brunny the Paupers Pub stands as one of the most beautiful pubs in Toronto. Pub itself is relatively young, but it occupies one of the oldest buildings on the street. First built in 1914 for the Canadian Imperial Bank of Commerce the building holds its original architecture and impresses with exterior richness. Pub takes all three floors that uniquely retain all internal bank structure with its brass posts, teller platforms and lights.

Murphy’s Law in the Beaches area is also a transformed bank. It is believed to once be a Canadian Bank of Commerce, although only a few records surfaced when we did this research. Murphy’s Law is a traditional Irish Pub that delivers the story of the largest ethnic population of the 19th century Toronto that was formed as a result of the Great Irish Famine escape and immigration to Canada.

Clinton’s Tavern located in Toronto Entertainment District opened its doors in 1937. This pre-war establishment was once divided in two distinct areas – upper for “members only” and lower for everyone else willing to spare a change for a drink. Clinton’s Tavern was reborn in 1985 to become a fully blown dancing and live music venue. According to our research Clinton’s is the oldest night club in Toronto.

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While most of concerts over the past few years have been quite well organized and secure, there is a number of shows that marked our history with tragic facts such as death, blood and sad long-term consequences. In this article we present to you a short chronicle of such memorable, in a bad sense, events:

deadly concertThe Who Concert in Cincinnati’s Riverfront Coliseum, December 3, 1979 is considered the one of bloodiest concerts in the history of the US nightlife with the death toll of 11 people. Tragedy occurred due to the crowd rushing for seating after the doors were opened and stepping to death some of the fans. Interestingly, concert was still held and The Who notified about the disaster only after the concert was over.

Callejeros concert in Buenos Aires, Argentina took 194 lives when fire broke in the nightclub on December 30, 2004. Fire was initiated by pyrotechnic flare that organizers ordered to use as special effects. Out of 3000 people who attended 714 were reported as injured due to inability to exit the building on time. Most of the doors were tightly shut to control sneaking in without paying.

Damageplan concert in Alrosa Villa nightclub was by far most dramatic in the US nightlife history. On December 8, 2004 Darrell Abbott was shot while performing in front of 250 witnesses. Drama didn’t end on Durrell. After shooting lead guitarist of Damageplan, gunman opened fire on public shooting total of 3 more and injuring 7 before being taken down by a policeman.

Great White’s concert at The Station Nightclub in February 20, 2003 claimed 100 lives when, similar to Callejoros’s, fire ignited the building due to unsafe use of pyrotechnic. Out of total 460 people attended about half were injured in addition to deaths. When the fire broke in the middle of the Great White’s opening song most of the fans rushed through a main door unaware of other 3 side doors and blocked the exit.

The Free Altamont Rolling Stones Concert took place on December 6, 1969. Rolling Stones took responsibility for organization of the event and by virtue of creativity invited Hells Angels to be part of the security. Angels did their job and arguably saved Mick Jagger from assassination by stabbing one of the fans who drew a gun while standing right before the stage. Unusual violence in over 300,000 crowd during the concert resulted in 4 deaths. While compared to other events, Altamont Free Concert is not considered the most tragic, but is certainly the most talked about up until today.

While this article is about deadly concerts we must mention the absolute deadliest nightclub event that occurred at the Cocoanut Grove Club in Boston on November 28, 1942. During the regular nightclub activity a soldier was trying to put back a light bulb that he removed to get privacy kissing his girlfriend. Later when attempting to put a light bulb back in the dark, soldier lit a match that fell into a pot with artificial palm tree that in a just seconds put on fire surrounding decoration area and then entire nightclub. Event claimed 492 people thus entering the history as the most tragic in the night club industry.

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